Halogen bulbs are becoming less and less popular in the current times because it provides poor lighting. Xenon bulbs have taken over because of their ability to produce brighter light which can travel for a longer distance than halogen light. Xenon bulbs are widely used nowadays. The bulbs are filled with xenon gas which emits a white light different from the halogens yellow light. Jaguar HID Kits have made it possible for you to replace the old halogen lights with new xenon bulbs in an easy way.The kit contains materials which are used in modification of these lights. The materials contained in the kit include two xenon bulbs to be fixed on each side of your vehicle, cables and two solitary ballasts. The bulbs are connected to an electricity source with the cables while the solitary ballasts are used to run the bulb. Instructions are also contained in the kit to enable you install the bulbs all by yourself.These lights make it safer to drive at night reducing the chances of accidents in the road. The high quality light provided by xenon bulbs improves clarity in the road making driving at night comfortable and more interesting. Jaguar HID Kits are available in the markets at a price that you can afford. Providing quality lighting is one of their areas of emphasis, these kits are therefore passed through many tests in order to ensure that they are of the right quality. They are long-lasting and do not require frequent replacement. The light provided by the xenon bulbs is almost as bright as sun light providing drivers with a clear vision at night to avoid straining of eyes to see the road ahead.Jaguar HID Kit comes with a warranty covering a certain period of time depending on the bulb type and size. Most of the warranties however cover a period of one year, in case of damages on the headlights during the warranty period replacement is provided free of charge. Choosing the bulb size and type will depend on the model of your car, others models use bigger bulbs than others, it is thus important for you to have knowledge about the bulb that you need before purchasing the HID kit. This information is usually found in the manual of your car or you can request your dealer to provide you with the details about your bulb type. You should also have knowledge about the laws relating to headlights in your area to avoid raising any concerns on the road.
Are Automotive Ad Spending and Corporate Losses Related?
What a week for news. First, Jan Thompson, Nissan’s VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual report that Nissan is the most efficient vehicle manufacturer, followed by Toyota, Honda, GM, DCX and then Ford. While quality is not part of this report, manufacturer profitability is. While the domestics did well with individual plants (landing 6 of the top 10 spots), the overall picture is what counts. The report goes on to assign corporate losses per vehicle manufactured to each of the these brands. Ford and GM showed significant losses per vehicle manufactured, while the others were profitable.The trades didn’t link these two stories together, but perhaps they should have. Thompson points out that advertising per new vehicle retailed has grown 1378% in the last 20 years while the average sticker price of a new car hasn’t grown nearly at that rate. Certainly competition plays a major role. 20 years ago Toyota and Honda were just gaining respect while Hyundai and Kia non-issues. Lexus, Acura and Infiniti didn’t yet exist either, leaving most of the pie for the domestics. When competition grows significantly in a highly profitable and prestigious industry, a fight is bound to break out. In this instance, it broke out in the form of markeitng spending.So how can the industry get this under control? Surely Ford and GM can’t save their way to a profit, so doesn’t reducing the marketing budget sound counter-productive? Well, that depends on how you’re spending the marketing budget. This is where Thompson hits a home run.Just as things have changed in the auto industry in the last 20 years, the media landscape is equally different. See my first-ever blog (below) about the staggering declines in mass media efficiency and also the growth of more efficient marketing channels and you’ll see that way people think about marketing budgets has to change. TV is great if you need to talk to 75% or more of the U.S. population. But who needs to do that? Cadillac with its less than 2.0% retail share? Acura with less than 2.0% retail share? Even Dodge with its less than 7% retail share? Hardly.The solutions are simple, but-oh-so painful as they require a change in the way we think. First, in planning for 2007, I urge marketers and their agencies to plan their media the way the consumer plans its media consumption. For Buick that may mean starting with the 4pm TV news. For Dodge Caliber, that may mean starting with Podcasting and RSS-fed banners. Then, continue to augment and improve the plan the way to consumer further engages themselves in media. To start a media plan by dropping 200 GRPs into 36 weeks and seeing what’s left is outdated, inefficient, and frankly, doing yourself and your brand a real injustice.Second, know the facts about new media channels. When incremental funding gets approved to bolster a lagging vehicle, the challenge is to get sales up fast. So agencies think to themselves, “To place and produce TV is about a week with existing footage, Newspaper can be bought and trafficked in four days…” etc. The fact is that new media channels can be bought and produced as fast or faster than the traditional channels. Such as:A highly targeted web campaign with flash banners and a microsite can be bought and up in a week.
A full SMS/Mobile text campaign can be placed and ready in less than a week
Mobile ad banners can be produced, bought and served in 4 days
In-video game advertising can be produced, bought and up in a little over a weekThe list goes on. If marketers and agencies think about the most effective way to market their product and the most efficient media with which to do so, they’d find themselves using the channels Goodway 2.0 refers to as “precision marketing” channels far more often than they’d think.
Automotive Lighting Accessory – Buick HID Kit
Buick HID Kit is an upgraded headlight lighting for Buick cars which has gained popularity today. The Buick HID Kits are not available in their own models but the aftermarket is ensuring that it manufactures HID for all Buicks.The Buick kit comes in various sizes, so it is important to note the size that you require for your vehicle. Many suppliers will help you in selecting provided you give them the model and make of the car together with the year of manufacturer.The Buick Kit has a high sense of durability and increase the radiance of your car just as you need it to be. It comes in different colors such as white diamond, yellow blaze and factory sky line. They therefore give high illumination and distinctive coloring that is very attractive. The Buick HID has various bulb temperatures, these temperatures determine the color that the xenon bulb will emit. For instance, a temperature of 8000 Kelvin will emit a crystal white color while a temperature of 4300 will emit a bright with color. The kit has improved clarity and vision on the road thereby increasing road safety amongst drivers and passersby.Such Kit is water proof meaning it can work in wet weather conditions; it can function well even after being submerged in water. It is one of the best accessory lighting in the world market today.It increases the headlight brightness because of the available HID which utilizes the xenon gas bulbs. The Buick xenon bulbs are charged and electrified with self-regulating ballast which gives a constant current supply resulting too bright light. This kit is easy to install and it is available in low watts like; 3000 Kelvin and 6000 Kelvin (Kelvin is the standard measurement for color of HID light color output) the Buick xenon light is very effective at night because its headlights out wins any light that might be coming on the way while on the road as it occupies a bigger space making driving easy without having any worry of knocking anyone or anything because of poor lighting. The HID Kit is very strong as it uses the xenon HID gas for their beams.If you want to get a durable and original Buick HID Kit, it is advisable that you do an online request through the different available websites. This product is rendered at a lower price and a great discount. You will have to try finding them from the best source so that you can get the best output.