We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and
so should it also be easy to find your web site. Although you may not need to use radio and TV
advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you
want other web sites to put your billboard ad onto theirs. So that’s our first lesson on how Wal Mart
can teach us effective affiliate marketing. Now let’s visit a Wal Mart store.Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot
of visitors. If your site is on a slow server, you may be losing customers. That’s lesson #2.As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but
also offers help in pointing out where to find what you’re looking for. That’s lesson 3a and 3b. Your site
should welcome visitors and provide navigation to all the products and services you offer. You can do
this by simply including a graphic on your page that says “Welcome, Click Here to find what you’re looking
for” and have that link go to your site map.Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what
you can find in those areas. Your site map should consist of main links, as well as sub-links to
corresponding pages. Now we get to lesson 4, that each page of your site needs to have a
topic, a main header, that defines what each page is about, as well as provide links, pathways
to corresponding pages, because you’ll notice that Wal-Mart arranges their store to group
products that are similar. The hardware section is near the automotive center, housewares are
near food items, lawn and garden items are near the hardware and pet supply areas, etc. But
you can still get from one area to another.As you browse the shelves, you see more than one type of item. If you’re in the grocery section;
for example, you’ll see many different types of beans. Canned beans, dry beans, even beans
from different companies. That’s lesson #5. You should offer your site visitors more than one
choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto
loans, even auto refinancing loans. And, you may want to offer them more than one choice for
each type of auto loan. Afterall, visitors came to your site because they are shopping around…
so let them shop and choose from multiple options. Just remember not to stick
cheese products in your automotive section!Another thing you’ll notice as you browse the shelves, which leads us to lesson #6… although
the shelves are stocked full, it’s still easy to pick out your favorite can of beans. This is because
the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat
and orderly. Mixing in tall banners with short banners and having banners for totally different
products and services can make shopping your site more difficult. For example, if you have a
page about auto loans, you wouldn’t want to put a tall auto loan banner right next to a
short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.As you roam the store, you frequently encounter employess who can help you find items. This goes
back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you
should have a site search.Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson:
Does you site offer customer service? Can visitors click on a button to ask you questions before they
make a decision? Or do they simply exit your site?Lesson #7: How many times have you heard announcements in Wal Mart? They frequently
announce specials over their public address system. We are not suggesting that you force visitors
to endure slow loading sound files. But you can make sound an option. To see how you can use
this marketing option, go to [http://www.geocities.com/pulsarmarketing]We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow.
All you have to do is create a wav sound file, and launch it by using a graphic or text link
such as: “Click Here to listen to our promotion”.The personal touch of a person’s voice on your site can help increase your conversions. But
don’t force the loading of sound files. Instead, use the method we recommend at
the URL below:[http://www.geocities.com/pulsarmarketing]Another thing you can do to tell your site visitors about specials or new products and services your
site offers, is to offer them a free subscription to your newsletter. Now that we’ve toured Wal Mart and we’re ready to make our purchase, we know our way to the
checkout counter because Wal Mart makes it easy for us. That’s lesson #8. Your site needs to make
it easy for visitors to purchase. If you do not provide any of your own products or services and strictly
use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page,
clearly and readily visible, to the people visiting that page.When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will
be purchasing with cash or credit, the cashier asks if we found everything we needed. That’s lesson
#9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not
directly sell your own products or services and you strictly use affiliate programs, you can offer your
site visitors two links to click on: One link that opens the offer into a new window so the person may continue
browsing your site after they are done applying or buying from your sponsor, and another link that simply
goes directly to the sponsor in the same window.Think we’re done learning from Wal Mart? No. After we make our purchase, and even after we go home,
there’s lesson #10… the return policy. If you sell your own products or services, you need to assure
your visitors that you stand behind what you sell, and make your return policy very clear. If you do
not sell your own products and services, does your site have a way for customers to resolve
problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.

Due to several reasons, automotive industry is looking for fuel-efficient solutions for ground solution. With increasing volatility in oil prices, growing global warming problems and increased levels of pollutions are some reasons, which are forcing the automotive market to find alternative solutions. Use of carbon fibers is regarded as one such product that can alleviate these kinds of problems to some extent.Carbon fiber is a lightweight product specially used in heavy vehicles including tractors, trailers and others. Though there is no need of weight reduction in lightweight passenger cars, it is useful. Use of it’s composites is mainly considered in high-end cars automobiles.It is used for making automotive bodies, gears, bearings and fan blades. It is lightweight and corrosion free substance that makes it feasible for use in automobiles. What is carbon fiber and what makes it special for use in automotive industry. It is graphite fiber and is made up of ultra thin fibers. These fibers are primarily comprised of carbon atoms. The diameter of these fibers is approximately 00.5-0.010. These are fibers are very strong as they are made of carbon and are spun together with the help of crystal alignment. With this kind of size and strength, it has produced a dynamic strength-to-weight ratio. In addition, the density of this material is quite less than other materials used for car making such as steel.Apart from its lightweight feature and great strength, some more features make this substance quite useful in automotive market. It features low thermal expansion, electrical conductivity and high tensile strength that make it beneficial for motor sports. It is used for making automobile hoods, built-in electronic equipment in cars, novel tooling and EMI and RF shielding.Carbon fibers are extensively used in automotive styling and racing. These days, many parts of a car are made from graphite fibers including bonnet, hood, boot, lip and fender. People who have driven these kinds of cars at least once are very impressed with the style and performance of these vehicles.Many leading automobile manufacturers like BMW, Lamborghini, Mercedes-Benz and other high-end manufacturers are increasingly using it’s composites to reduce the weight. In addition, all these manufacturers are investing time, efforts and money over finding more use of it in their products.A leading global carbon fiber manufacturer observed that automotive market is the largest consumer of it. These composites are preferred choice of material for concept cars as they offer design freedom and reduced tooling costs.Lucintel, a leading global market research firm, has repeatedly mentioned in its forecasts about the growth of carbon fiber market. According to its forecast, the carbon fiber market is increasing from 9.8% per year to 13% per year for next five years.

What is Automotive Internet Reputation Management? It is all about managing the information about your dealership that comes up when someone searches for your brand or your specific dealership. Every car dealer needs to monitor how their dealership is represented on the Internet. Do you know the information that is out there tied to your car dealership?Where do you start?The first thing you want to do is find out how your dealership looks on various dealer review sites. The best way to do this is to act like a regular car buyer searching the Internet for information.Go to Google.com and put in your dealership’s name in the search box. What do you find? Most people will see their dealership listed in the Google.maps area.Under your auto dealerships’ information you should see a list of reviews. These reviews come from a number of sources around the Internet where consumers can tell the world about their car buying or car repair experience in your dealership. Read them. Are these the types of reviews that make people want do business with you?On most dealer review sites you have the ability to add your own information and either dispute what is written about your auto dealership, or comment on the review you received. Have you been doing this?While you are still on the Google search page, put in your make and city, ( i.e Chicago Ford) and see what the search results are. You should see your dealership, along with others in your area. Check your competitor’s reviews, and see how they are being perceived by the public. You can use the feedback from people who have shopped other dealers to your advantage.You may think that these Automotive dealer ratings sites hold little value, especially when you notice that some dealers have no customer comments at all, and that many dealers have very few, or old reviews. Do not let that fool you. You can see for yourself that Google is putting those reviews prominently on the search pages. What this means for you is that you have a great opportunity to manage this form of advertising before too many other dealers catch on.I have been researching the different dealer rating sites, and have found that they are all lacking in both the number of dealerships they follow and the depth of reviews for any given dealer. For example, in the Chicago area there were 32,800 new Toyotas sold in 2009. Of the 24 Toyota dealers that DealerRater.com (one of the rating sites) tracked in the area, there were only a total of 119 reviews for 2009. Thirty-three percent (33%) of those reviews were for one dealer. This dealer clearly made a concerted effort to have customers send reviews to the site (or did it themselves). Even taking this heavily weighted dealership into account, less than on tenth of one percent (.01) of people who bought Toyotas wrote a review.I am sure any dealership, with a small amount of effort, could get a number of good reviews, attract more customers, and rank better in the search engines.